• The Law School Debt Blues, and New Legal Education Beginnings 0

    By Daniel Jaffe on May 07, 2012

    Sad to say, law school graduation, and even bar admission is not the entry point into the elite and lucrative profession that does still exist with the law. The upper quadrant of lawyers continue to do very well, and likely always will. The reason there are so many starving lawyers, so many unemployed lawyers, and so many unhappy lawyers, in my opinion, is directly caused by the fact that there are too many mediocre law schools, taking too many students (and their loan money), with misleading promises based on an anecdotal dream.

  • Why asking for "likes" might be a waste of your law firm's marketing resources 0

    By Daniel Jaffe on Apr 30, 2012

    The effective use of social media in law firm marketing is about communication on a person to person level. And in this respect, there is no better platform that Facebook. Trust me, you will get more referrals from other attorneys by sharing stories, pictures and videos that make you more human and likable. That fact that you claim to be an "aggressive, effective advocate for your clients" does nothing add to your mystique as a human. So while I may "like" your firm, it's really you who I want to like, and it's only you the person, and not the firm, that I will refer to.

  • 5 things to do now to improve your chances with local search 0

    By Daniel Jaffe on Apr 26, 2012

    Most legal business happens at the local level. So while general search terms with national implication are sexy (keywords such as "lawyers," "attorneys," "divorce lawyer," "dui lawyer," etc), the fact is they account for such a small amount of your firm's potential business, and are so competitive on a national (and world) level, that competing for them is a game of little reward.

  • How potential client tracking helps firms retain more business 0

    By Daniel Jaffe on Apr 26, 2012

    Suppose a potential client fills out a contact form on your website seeking a consultation. Great. You know they have been to that website, but are you getting the whole picture? Was the site from which the contact originated the only influencer of that PNC? Maybe, maybe not.

  • Content Version Archiving and the Ethics Rules 1

    By Daniel Jaffe on Apr 26, 2012

    Your LawLytics account archives every version of content that you publish online. It can be used for easy rollback and to preserve a record of your public messages to help you comply with your state's ethics rules.